From the course: Introduction to Content Marketing
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Advanced goals of content marketing
From the course: Introduction to Content Marketing
Advanced goals of content marketing
- As the name implies, content marketing accomplishes marketing goals. But that's not all. What if you could make money directly from your content marketing the way Lego, Red Bull, Mayo Clinic and many other companies do? Yes please. (laughs) When your content marketing program is flourishing, you will face exciting opportunities to set new, advanced and profitable goals. I want to share with you four examples so you can recognize and act on this opportunity when the time comes. One advanced goal is maximizing ROI from your advertising. A common way to do that is to collect data when customers interact with your content, and then use that data to drive your advertising. As an example, Crafts Foods credits content marketing with bringing a four times the return on their investment in advertising, compared to advertising alone. Another advanced goal for your content marketing is outside advertising or sponsorship.…
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