From the course: Marketing Your Event
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Advertising and PR
- [Instructor] Advertising and PR. If you have the budget, using paid advertising to promote your event, is an effective way to increase awareness and drive ticket sales. With traditional advertising, you can select newspapers, magazines, radio stations, et cetera, based on location. You can also select media relevant to an industry, or job title. Such as, PrintWeek for a print industry event, or Marketing Week for events that need to attract attendants from marketers. Online advertising is also a good way to reach your target audience. When they are searching for you, or keywords associated with your event, you can use pay-per-click advertising to provide information. You can also use banner and display advertising to show information to your target audience when they're browsing online. Also consider retargeting. That is, when online advertising is targeted to consumers based on their previous actions, e.g. visiting your website but not registering. Social media advertising is…
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