From the course: Content Marketing for Social Media
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Advertising content
- Did you know people spend more time each day watching social media than they do watching TV? 15 minutes more to be exact. So advertising your content can be a smart investment to grow your audience. Let's review three ways you can make the most of social advertising to promote your content marketing. The first way is to take advantage of the precise targeting that social networks offer. This targeting allows advertising to seem relevant to customers, which makes it more effective. Adobe found that 57% of GenZ, and 45% of Millennials think that ads on social media are getting more relevant. So don't post an ad for your content without precisely choosing who you want to see it. So let's move on to a second way to make the most of social network advertising. Promote content that you already know is performing well with your core audience, chances are it will interest more of the right people. So I like to publish the content…
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