From the course: Agile Rebranding
Agile branding is the new normal
- One thing I hear a lot is, "Wes, we're building the plane while it's in the air. We know we need to rebrand, but we don't have the bandwidth for a giant, expensive, time-consuming project." This is the reality of what marketers face today. So my goal with this course is to help you feel more confident in making sure these daily decisions that you're making are on brand. Every marketing decision, every sales decision, every bit of messaging that your customers will see across channels. And to give you the language to talk about rebrands, to have healthy discussions or debates, and the vocabulary to describe what you want to do with more precision. What you really need is a practical, agile way to improve your brand and move forward. And you'll find those tools here. I'm Wes Kao. I'm an entrepreneur and end-to-end marketer with 15 years of experience in marketing, product, and building high-performing teams. I'm also the co-creator of Seth Godin's altMBA, and a former consultant at companies like Poo-Pourri, Professor Scott Galloway, and Morning Brew. By the end of my LinkedIn Learning course, you should be able to answer rebranding questions like should we do or say this? Does this reflect who we are? Does this sound like us? You don't want to be the latest brand that gets disrupted because you weren't paying attention. So stay open-minded as we stretch your definition of what rebranding means and how you can start from wherever you are now. I'm super excited to be here with you. So if you're ready, let's get started.
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