From the course: Content Marketing: ROI
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Align metrics to content marketing goals
From the course: Content Marketing: ROI
Align metrics to content marketing goals
- [Instructor] What's a game if you never track the score? In the same way, there's no point in establishing content marketing goals if you don't use metrics to measure its success. Metrics and content marketing go hand in hand. So let's take a look at metrics you can use to support the content marketing goals, most important to your organization. If your goal is awareness, there are few metrics you can track that tell you you're being seen by your customers or consumers. Those metrics include, for example, search volume. Which is how many times your product or service was searched. Another is traffic to your website. Which tells you how many unique visitors are visiting your pages. Reach or impressions is another. Which tell you how many people saw your ad, or how many times did they see it. Number of video views. Perhaps you posted your video on social or your website. How many people saw it? Press mention.…
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