From the course: Content Marketing: ROI
Join today to access over 22,600 courses taught by industry experts or purchase this course individually.
Aligning content with buyer phase
From the course: Content Marketing: ROI
Aligning content with buyer phase
- [Instructor] I know this might be hard to believe, but many customers will likely need to engage with your content multiple times before trust is built and they decide to make a purchase. Known as the buyer's journey, it's the process buyers go through to become aware of, consider, and decide to purchase a new product or service. As a marketer, it's your responsibility to create content that moves the buyer through this process so they'll be compelled to purchase. The buyer's journey has a number of stages. Let's talk through them in detail. First is the awareness stage. This is when the buyer realizes they have a problem and need a solution. They may or may not be familiar with your brand, but they're in information-gathering mode and seeking answers to their questions. More than likely, they're searching online or on social media to figure out how to address their pain point. During the awareness stage, you…
Download courses and learn on the go
Watch courses on your mobile device without an internet connection. Download courses using your iOS or Android LinkedIn Learning app.