From the course: Lead Generation Foundations (2019)
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Amplify followers
- According to Deloitte, seven out of 10 people who read reviews share them with friends, family, and colleagues. This sharing amplifies the impact of those reviews to make the review louder, more intense. With just one simple post, a customer can reach thousands of followers in just a matter of seconds. When customers have a positive experience with your brand, they can generate leads for your business. How? By tapping into their network of followers who trust and respect their opinions. Let's say you open a new restaurant. You need to engage new customers to follow your brand and you also need to amplify your followers to compete with established restaurants in the neighborhood. To build a neighborhood community, the restaurant needs to encourage customers to interact with one another. Here's how they may do so. Create a place for reviews on the website so customers can endorse the restaurant. Create a neighborhood blog so people can connect and build on each of those conversations…
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