From the course: Marketing Tools: Growth Marketing

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Analyze your industry's ads with the ad library

Analyze your industry's ads with the ad library

From the course: Marketing Tools: Growth Marketing

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Analyze your industry's ads with the ad library

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- So you want to run paid ads on Facebook and Instagram Where do you even start? There's so much that goes into it. The ad copy, the videos, the offers and incentives. It's overwhelming. What if you could get access for free to the ad manager of your competitors and see the exact ads they're running? This is where the Facebook ad library can help. The ad library is a free tool that provides advertising transparency by offering a comprehensive searchable collection of all ads currently running across Facebook apps and services, including Instagram. The tool not only allows you to see the ads of your competitors but their total spend, the countries where their ads are currently running and how many impressions those ads have resulted in. Here's how you can use the tool to get inspiration for your Instagram or Facebook ad campaigns. So, if I'm the growth marketer of a new software product that's looking for inspiration for other tech products' ads I could take advantage of this tool by…

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