From the course: Market Research Foundations
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Articulating your research goals
From the course: Market Research Foundations
Articulating your research goals
- Last weekend I helped my parents go through 40 years of memorabilia in their basement, and I realized that for many companies sifting through research feels a lot like that. If you've ever stared at a mountain of consumer data and been completely overwhelmed, this lesson is for you. The secret to getting clearly defined data is to begin with clearly defined goals. Today I'll share four questions I use with my clients to help them clearly articulate what they want out of each study. By knowing exactly what you're solving for you can plan your study with techniques designed to capture all the right insights. First question. Is your primary goal for this research study to improve product or strategy? If you're focus is product, tactical research techniques like usability testing might be in the cards for you. With these techniques it's all about function, whether someone can complete a task, understands a product, or can…
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