From the course: Learning to Write Marketing Copy

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Assembling your tools

Assembling your tools

From the course: Learning to Write Marketing Copy

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Assembling your tools

- Earlier, I talked about how to prepare yourself to write copy. But now I'm going to get a little more specific. In my perfect writing paradise, I'm not saying I always get this, but in it, I have a few things. I've got a timer. I need to track my sprints. So I need some form of timer. I'm a total nerd, so I want something fancy on my computers desktop that flashes cool numbers at me and stuff. You can do just as fine with an egg timer or an hourglass if you want the retro feel. I keep a glass of water on my desk. This is kind of my metaphor for concentration. I don't want to break concentration for anything unless I smell smoke, hear bloodcurdling screams, have a medical catastrophe or feel an earthquake, I'm going to keep writing. And that glass of water has become kind of a symbol for me that I'm not getting up for things like being thirsty. You need some kind of storage medium. If you like writing on pencil and…

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