From the course: Leading a Marketing Team
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Assess your team's capabilities
From the course: Leading a Marketing Team
Assess your team's capabilities
- Marketing is a team sport and your success depends on your ability to create and keep a competent team. One of your first priorities is to create a model of what a competent marketer looks like. A well-written competency model helps you assess how strong your team is. Here's how you create it. Before you start, see if your company has competency models for marketing. Understand your company's philosophy about them. How comprehensive are they? How and when are they used? When were they last updated? Market conditions may have changed so they may need a big update. The starting point for building a competency model is understanding the drivers of your business. Go back to your strategic marketing plan and make a list of the key drivers. Review this list with your peers, especially finance and sales, and of course your boss. Now take this list of drivers and ask the following questions. What are the skills they…
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