From the course: Content Marketing: Podcasting for Business
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Assessing your podcasting resources and budget
From the course: Content Marketing: Podcasting for Business
Assessing your podcasting resources and budget
- [Instructor] Like most things in business, podcasting begins with your goal and a strategy to accomplish it. And of course, you need a big idea that's based on research and shows you understand your audience and what they need. Audry Topsy's got that. Her podcast is all about lessons she's learned from baking disasters. So what's the next step? First, you'll want to find out what resources you'll need. This includes a budget and time for research, production, publishing and promotion. Let's start with a budget. Consider your hard costs for equipment like mics, a digital audio recorder, mixer and sound baffles, to name a few. You'll also want to figure out where your podcasts will be hosted online and the cost of that. Will you have a custom URL for your podcast website? Who's going to design and manage it? All of this depends on your show's format. For instance, Audry Topsy will be sharing tips and…
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