From the course: Create Your Brand Message Strategy
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Attracting your ideal customer
From the course: Create Your Brand Message Strategy
Attracting your ideal customer
- Have you ever known someone so well that you knew what they needed before they knew what to ask for? Imagine making your customers feel that way. To me, that's actually the definition of being an expert and why in the video about finding your unique perspective I pointed out that customer service isn't a differentiator. Because most often, to serve our customers means to give them what they ask for. However, even if you've exceeded their expectations and provided exceptional customer service, you haven't moved them as much as you will if you provide them with what they didn't even know to ask for. That's what it means to speak the lingo of your ideal customers. It's to know your customers so well that you know what they need that they don't know to ask for. It's to make your ideal customers feel completely seen, heard, and understood. Or as I like to say, you make them feel like you get them. When you make your…
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