From the course: Marketing Communications
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Audit communication channels
- Your marketing past can help to predict your future marketing efforts. Here's where a communications audit, which is an in-depth look at previous communication through all of your channels, will help to guide your marketing messages and how you develop engaging and relevant content for your customers. The audit, which is a part of your discovery process, includes several steps to help you uncover the strengths and weaknesses of your communications from an internal look, as well as an external perspective. Here are five steps to help you conduct your audit, so you can learn more about what communications will work best with your customers when you launch a new marketing campaign. Review and evaluate past communications through different channels. Ask yourself, did we reach our audience effectively? What communication worked, and what didn't? You want to make sure you told a compelling story that move your customers to…
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