From the course: Brand Leadership: Building Brand and Culture
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Barriers to culture building
From the course: Brand Leadership: Building Brand and Culture
Barriers to culture building
- If culture is so critical to business performance, why don't more organizations have a great culture? As I've talked to leaders around the world about this, I've identified several barriers that get in the way of culture building. Some people doubt its importance. They give culture lip service, but if you really probe them, they'll tell you that a great strategy and decent operations is all that really matters. They don't see that culture impacts whether their strategy is adopted by their people and if operations run the way they're supposed to. In fact, Jim Collins, the author of "Good to Great" and other bestselling leadership books, says culture is strategy. Based on all his research, he's found that the most enduring companies put less emphasis on building a brilliant strategy and more on building a great culture. Other leaders worry about how much time it takes to build culture, especially when they're under…
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