From the course: Technical SEO
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Best practices for website architecture
- [Instructor] Like architecture in the real world, website architecture can be beautiful or ugly, but unlike architecture in the real world, website architecture is far less subjective when it comes to what is good versus what is definitely not good. A well-planned website architecture serves two purposes. It makes it easy for your visitors to find what they need and it makes it easy for search engines to understand what your site is all about. When it comes to search engines understanding your website, the way in which you structure your pages and sub-folders will help them understand the topics you cover on your site and what's important to your audience. An ideal website structure is like a pyramid, where home is at the top and then all the sub-folders and pages hold up the base of the structure. Now, just because your homepage is at the top, that doesn't actually mean it's the most important thing on the site. A…
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