From the course: Brand Leadership: Building Brand and Culture
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Brand + Culture = Results
From the course: Brand Leadership: Building Brand and Culture
Brand + Culture = Results
- Do you want to align your organization with a single goal and common values so that it is not simply productive and efficient, but operates with excellence? Do you want to have a truly authentic brand, a brand that's more than an image or veneer? Do you want to galvanize your people and enroll them in making a meaningful, lasting difference? If you answered yes to any of these, then brand-culture fusion will get you there. Plus with brand-culture fusion, you future-proof your business, because culture and brand are only going to increase in importance. As savvy employers increasingly use data and analytics to pinpoint the skilled workers needed in their organization, the war for talent is only going to escalate. Companies will have to offer more distinctive and progressive cultures to attract and retain in-demand talent. The need to unify and align diverse and dispersed employees with a single purpose and values is…
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