From the course: Social Media Marketing Tips

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Brand ambassadors and social influencers

Brand ambassadors and social influencers

From the course: Social Media Marketing Tips

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Brand ambassadors and social influencers

- A social media influencer is someone who has built up an audience on social media. They could be an influencer on a variety of different platforms. They could have their audience on Instagram, on YouTube, on LinkedIn, or any other social media platform. When finding social media influencers to work with, the first thing you want to think about is are your target customers spending time on that particular platform? For example, if you're going after a younger demographic, then you might want to choose an influencer that has influence on Instagram. There are a variety of ways that you can actually incentivize social media influencers to market and promote your brand. Remember, social media influencers can drive awareness and sales back to your website if you utilize them effectively. You want to make sure that you're working with a social media influencer that potentially has the attention of your target customer. Once…

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