From the course: Advanced Branding
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Brand promoters
- Any consumer that advocates for you and spreads the word about your products in a positive manner is seen as a brand promoter. It's important to be working towards creating brand promoters. These customers recommend you, share your content, and spread the word about you and what your brand stands for. The best promoters start sharing content about you online. It could be amongst their colleagues in a professional space, such as LinkedIn, or publishing an Instagram of your product in use. the New York Times conducted a study to understand why brand promoters share. They found a number of reasons. The first was to bring valuable and entertaining content to one another. A promoter seeking value wants to be seen as a go-to resource, and they want to have something or someone to recommend. They maybe see themselves as part of the industry, or as someone who aligns very closely to your brand identity. Use…
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