From the course: Content Marketing: Newsletters
Join today to access over 22,600 courses taught by industry experts or purchase this course individually.
Branding your emails
- [Instructor] Branding your emails. Branding is the impression your company leaves on a customer or prospect. Branding improves recognition, creates trust, and generates new customers. A strong brand makes your company look bigger and your business memorable. Good branding helps you stand out from the competition and connects you with customers emotionally. In this video, you'll learn how to enhance and grow your brand through curated email newsletters and brand-building strategies. There are three main elements to keep in mind when branding your newsletters. The first and most important element is consistency. Consistency is key to successfully branding your email newsletters. Newsletters have a variety of different elements, including copy, logos, color schemes, images, and call to actions. It's important to approach each element with a consistent brand strategy. A consistent newsletter design that's cohesive with…
Download courses and learn on the go
Watch courses on your mobile device without an internet connection. Download courses using your iOS or Android LinkedIn Learning app.