From the course: Advanced Product Marketing
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Breaking down messaging types
From the course: Advanced Product Marketing
Breaking down messaging types
- Product marketers develop core messaging guides for products which should be informed by UX research, personas, and a brand model like a brand house. You'll need to create a messaging document for each of your primary personas to make sure the values are conveyed and speak directly to their needs. It looks something like this. It has five main components. The mad-lib, the top-level messaging, key features, 5x5, and call to actions. The mad-lib is the highest level summary of your messaging. It's a templated set of statements to help organize your product, audience, and positioning information. It needs the following. For whom, this is your largest audience description. Who need, this is your problem statement for the market and audience. Product or solution, simply the name of your product or solution that's the focus of this mad-lib. Is a, now hone into the market category where your product will exist. That, this is the answer to your problem statement also known as your solution…
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