From the course: Marketing Tools: Growth Marketing
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Build a content plan with BuzzSumo
From the course: Marketing Tools: Growth Marketing
Build a content plan with BuzzSumo
- [Instructor] When you're creating a content strategy, how do you decide what to write about? How do you know which blog posts will get shared, and which content will go unnoticed? It doesn't have to be a mystery anymore, because now you can analyze what content topics have the potential to go viral. BuzzSumo is a software tool that scans billions of articles, and provides insights on what posts will get shared. It's a must have tool for any growth marketer who's looking to invest in content marketing. Here's how BuzzSumo analyzes content that's been shared to help you create your own content strategy. BuzzSumo is able to search and analyze an index of 5 billion articles. Then you're able to filter the content by format type. Their dashboard helps you uncover social share trends around content categories. And then, sort by social channel to see how content topics perform on certain channels. Here, we have the BuzzSumo page. Let's say we want to make content around the phrase growth…
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