From the course: Create a Go-to-Market Plan

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Build external marketing programs

Build external marketing programs

From the course: Create a Go-to-Market Plan

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Build external marketing programs

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- [Instructor] Whether customers initially hear about your product through website marketing, public relations, or digital marketing. The success of your marketing strategy is based on your ability to create messages that move potential customers from interest to action. The key here is to create helpful interactions when you reach buyers, so they want to engage with you further and form a relationship. Let's go over marketing programs that can help you create this impact when your product hits the market. Website marketing is your hub. Visitors should feel there's always more to experience and learn. For example, a veteran technology company, which helps vets to live independently longer, creates messaging on its website with opportunities to move customers to action. They have online demos of their featured medical alert system. There are tutorial videos on wearable medical alert watches. The icons to social…

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