From the course: Marketing Tools: Growth Marketing
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Build a referral strategy with SparkLoop
From the course: Marketing Tools: Growth Marketing
Build a referral strategy with SparkLoop
- [Instructor] How do you turn your customers into your marketers? The greatest hack growth marketers can do is to simply make it easier for customers to tell their friends about your product or service. That means creating a powerful referral engine. This is where SparkLoop comes into play. SparkLoop is a tool that integrates with your email service provider to provide custom referral links. When you use SparkLoop's referral tool, you're able to connect to your existing email service product like ConvertKit or MailChimp. You can build referral rewards with the reward builder, run referral giveaways through SparkLoop, and create personalized referral pages for all of your customers. Let's see SparkLoop in action by looking at a referral campaign for my personal newsletter. Here, we're on the main dashboard for my personal SparkLoop account. First, you want to click Rewards to create the reward for a referral. In my case, I'm giving away an ebook for four referrals. Let's take a look…
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