From the course: Leading a Marketing Team
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Build relationships with your peers
From the course: Leading a Marketing Team
Build relationships with your peers
- There's an old saying in business, don't make enemies of your peers. If you do, you won't need any more enemies, they'll be able to do you in, just fine. So what's my point? Your peers are an essential resource in support network. And by peers, I mean those who hold the same position within marketing, as well as peers at the same level in other departments. Finance, sales, human resources, R and D and operations. After all, marketing is the hub of all commercial activity. Without an effective and strong base of support from these peers, you're going to fail. So, here are some key steps you can take to forge effective peer relationships as a marketing leader. First, meet with each peer one-on-one and do this very early, in your new position. Now I know it's tempting to jump right in, and start tackling your big marketing challenges, but be careful. I'd advise you meet with your peers, within the first week of your new…
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