From the course: Leading a Marketing Team
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Build the right structure
- Given your marketing strategy and your team's capabilities, you need to think about the right way to organize your team in terms of roles and reporting relationships. Chances are you've stepped into this new role with an existing team and organizational structure, but that doesn't mean you have to be stuck with it. With the support of your boss and your peers you may find lots of options to tune up your structure. Now here's a tip. Don't make changes for the sake of change. No knee jerk reactions here. Be sure you're grounded in what you have to accomplish and what your latitude is. Once you have a firm footing, make the changes swiftly and confidently. That shows your team, and the rest of the organization, that you're in charge. When choosing an organizational structure, be sure to enlist the help of your HR partner. Ask your boss to have the best HR partner assigned to you. Don't expect anything less. One way to…
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