- Researching marketing demographics
- Choosing a social media platform
- Inheriting a community or starting one from scratch
- Creating content for your community
- Building engagement
- Giving back
Skill Level Intermediate
- Social media communities can be a huge asset in building brand awareness and loyalty for a business. Not all communities or social media platforms are the same and there are great strategies and tactics that you can apply today to ensure that you have the right people on the right platform engaging with your content. In my LinkedIn Learning course, I'll help you understand basic demographics of your ideal community and how best to serve them so they'll remain loyal fans of your business.
I'll show you how to leverage content and engagement to grow your community and how to troubleshoot issues when they arise. I'm Goldie Chan, a social media strategy and personal branding expert. And I've advised many top clients on this exact topic. I'm excited to share this information with you.