The course was comprehensive and solid. Audio only so it missed some opportunities to share examples of certain items such as Customer Journey Mapping. The only reason I didn't rate it a 5/5 was the shortened metrics component, either cover it well or recommend another course to address it but a 5 minute afterthought made no sense.
Building a Winning Enterprise Marketing Strategy
With Marta Dapena-Baron and Madecraft
Liked by 228 users
Duration: 1h 50m
Skill level: Beginner
Released: 4/15/2020
Course details
Marketing strategies are never straightforward, making it difficult for leaders to proceed with confidence and authority. In this course, listeners can learn the six key choices global brands need to make for a battle-ready marketing strategy that wins customers and grows the business. Marta Dapena-Baron, a former Fortune 500 marketing VP, shares how to decide between acquiring or retaining customers and four amazing strategies for go-to-market. Additionally, listeners can learn how to change their customer beliefs and behaviors and how to manage and develop key marketing benchmarks.
This audio-only course was created by Madecraft. We are pleased to host this content in our library.
This audio-only course was created by Madecraft. We are pleased to host this content in our library.
Skills you’ll gain
Earn a sharable certificate
Share what you’ve learned, and be a standout professional in your desired industry with a certificate showcasing your knowledge gained from the course.
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Showcase on your LinkedIn profile under “Licenses and Certificate” section
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Download or print out as PDF to share with others
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Share as image online to demonstrate your skill
Meet the instructors
Learner reviews
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Eugene Barlaz
Eugene Barlaz
Global Product Manager / Venture Catalyst /Start-Up Whisperer / Data Driven /Business Intelligence / Strategic Planning / Board Advisor /Helps Others…
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Kunle Osinoiki
Kunle Osinoiki
Marketing and Sales Consultant | Real Estate Consultant| Content Writing | Biography Writer | Customer Service Professional | Business Development…
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Contents
What’s included
- Practice while you learn 1 exercise file
- Test your knowledge 7 quizzes
- Learn on the go Access on tablet and phone
- Stay up to date Continuing Education Units
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