From the course: Marketing: Conversion Rate Optimization
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Building a culture of testing
From the course: Marketing: Conversion Rate Optimization
Building a culture of testing
- [Instructor] How do you build a culture of testing? Lots of teams talk about running a test and learn process, but many fall short. Why is this? The recent can be summed up by the quote from the famous businessman and author, Peter Drucker. "Culture eats strategy for breakfast." To run a test and learn strategy, first, you need a team that's capable and willing to adopt this process. If so, it can be very rewarding. You start to gain key insights that drive strategy. You'll experience testing wins that compound to drive better ROI, but this requires a crucial first step, building the right culture from the ground up. Here are six tips for building a culture of testing. Get senior level buy-in for testing. What goals do your leaders care about? Align their priorities with your test plan to show how you can help hit their goals. If you can help them make money, then they'll want to support you in return. Show a clear…
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