From the course: Content Marketing: Podcasting for Business

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Building a podcasting team

Building a podcasting team

From the course: Content Marketing: Podcasting for Business

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Building a podcasting team

- [Narrator] If your company's serious about podcasting, you may want to hire and train an in-house staff, but, unless you're producing and publishing several shows a day, their audio duties will likely be just one part of their role, so it makes sense to start looking for your podcast crew in your digital marketing team. You see, many of the skills your content marketers already have are relevant to podcasting. You should look for folks with a good understanding of your audience and how to tell a story in a clear, engaging way. You'll also want them to be adept at digital publishing, SEO, and have a working knowledge of tech and social media. Key roles to consider include producer, editor, and assistant. Your producer should have a solid grasp of the big picture and your company's goals. They also need a proficiency in sound design and mixing, and often you'll find those qualities in a staff member with a music background,…

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