If your company is serious about podcasting, you may want to develop an internal team. But where do you find the talent? How do you train them? In this video, learn how to identify the key skills required in a podcast team.
- [Narrator] If your company's serious about podcasting, … you may want to hire and train an in-house staff, but, … unless you're producing and publishing several shows a day, … their audio duties will likely be … just one part of their role, … so it makes sense to start looking for your podcast crew … in your digital marketing team. … You see, many of the skills your content marketers … already have are relevant to podcasting. … You should look for folks … with a good understanding of your audience … and how to tell a story in a clear, engaging way. … You'll also want them to be adept at digital publishing, … SEO, and have a working knowledge of tech and social media. … Key roles to consider include producer, … editor, and assistant. … Your producer should have a solid grasp … of the big picture and your company's goals. … They also need a proficiency in sound design and mixing, … and often you'll find those qualities … in a staff member with a music background, … and then you could gain the added benefit …
- Explain how to assess your resources and budget before starting a podcast.
- Summarize the importance of keeping a content calendar.
- Describe how to measure the success of your podcast.