From the course: Public Relations Foundations

Building your first PR program

From the course: Public Relations Foundations

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Building your first PR program

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- PR is an investment in story telling and relationship building. It's a commitment in resources to create media exposure, change consumer opinions, and maintain your reputation. All of these outcomes are critical for a business. I'm Deirdre Breakenridge and I've been working with companies to launch successful PR campaigns for over 25 years. In my LinkedIn course, you'll learn how to navigate the media landscape, embrace evolving technologies, including new types of social media, and discover new tools to prepare you to meet the demands of your customers. I'll cover the skills required to build and manage a PR plan of action, all with a deeper knowledge of your customers, media, employees, and other internal and external groups. You'll also review research techniques and what it takes to build an audience profile. And finally, I'll talk about ways you can measure and evaluate the effectiveness of different types of content and the new media channels to reach people. Now it's time to address your market with an approach that will set up of for PR success. Let's dive in.

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