From the course: Content Marketing: Producing and Promoting Live Video
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Building your live video audience
From the course: Content Marketing: Producing and Promoting Live Video
Building your live video audience
- Have you ever posted something and felt like you heard crickets? I sure have, and it's not the best feeling in the world to put all this effort into creating content only to have no one pay attention. The great thing about live video, though, is that it will automatically generate more organic traffic. However, it never hurts to market and promote your video to get additional visibility with your audience. Treat your live video like a true virtual event. Set up an event invite so people can RSVP if they're interested in attending the livestream. When someone RSVPs to your livestream, they also now have the option to invite their friends. People who RSVP are much more likely to show up because the event gets put on their calendar. You'll also get notified when you RSVP to an event, so it is an extra reminder for you to tune in in case you forgot. If you want more information on setting up your own virtual event, feel free to…
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