From the course: SEO: Ecommerce Strategies
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Buyer journey and keywords
- [Instructor] The ability to rank your e-commerce website in Google is great. However, you want to make sure that you're actually ranking in Google for the types of keywords that will drive business results for you. I see a lot of companies obsessed with ranking in search engines for keywords that will simply not move the needle for their business. You want to rank for keywords that suggest clear buying intent, that also suggest that your searcher is seeking some sort of information regarding your product, or that suggests searchers may benefit from your product at some stage. Someone who is in the ready-to-buy mindset is simply someone who has decided that they would like to purchase a product to help them to solve some sort of problem. A hot prospect is someone who knows that they want to buy from you. A warm prospect is someone who is ready to buy but does not necessarily know what brand they want to buy from yet. A…
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