From the course: Advanced Lead Generation

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Buyer personas

Buyer personas

From the course: Advanced Lead Generation

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Buyer personas

- [Instructor] Developing your ideal customer profile is a critical first step in being able to narrow your message, offers and demand generation programs to the right audience but buildings as we all know do not write checks, people do. So the next step in developing a proven demand program is to enumerate exactly which people within the target account are the most likely buy. Many marketers develop personas that look like the back of a prospect's baseball card essentially noting their title, their contact information, job description perhaps pulled from LinkedIn and then they call it a day but that's just scratching the surface and it fails to give your demand program the fodder it needs to create engagement and response especially in a crazy busy world that's already inundating those prospects with messages every single day. The most important components of a buyer persona have to do with objectives, needs, pain points and…

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