CMO Foundations: Become an Effective CMO Preview

CMO Foundations: Become an Effective CMO

With Lisa Nirell Liked by 509 users
Duration: 1h 9m Skill level: Intermediate Released: 3/20/2018

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Course details

Become a chief marketing officer (CMO) that gets results and thrives in a time of ambiguity and uncertainty. Get guidance and tools to face the challenges of the modern marketing landscape, and win the hearts and minds of stakeholders. Marketing leadership expert Lisa Nirell starts this course by introducing the common hurdles that marketing leaders face in today's information-saturated world, where marketing departments aren't always given the budget they deserve. Lisa then introduces a toolkit that allows CMOs to plan and measure their impact in the role. She explains how the CMO works with the board and the C-suite, and provides tips to build influence and impact with other executives. Finally, Lisa shares the tried and true methods from super CMOs, and techniques for mapping out your future as a marketing leader.

Skills you’ll gain

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Share what you’ve learned, and be a standout professional in your desired industry with a certificate showcasing your knowledge gained from the course.

Sample certificate

Certificate of Completion

  • Showcase on your LinkedIn profile under “Licenses and Certificate” section

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  • Share as image online to demonstrate your skill

Meet the instructor

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Contents

What’s included

  • Test your knowledge 5 quizzes
  • Learn on the go Access on tablet and phone

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