From the course: Marketing: Conversion Rate Optimization

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CRO 101: Landing pages

CRO 101: Landing pages

From the course: Marketing: Conversion Rate Optimization

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CRO 101: Landing pages

- [Instructor] Your ads are live. Your press release is out. All of your traffic is finally going to one place, your landing page. How do you know if your site can turn new visitors into customers? Here are five tips for designing a landing page that actually converts. First, write a benefit focused headline. The headline must focus on the main benefit for the persona you are targeting. It's critical to second person language with the word you. This also means the headline should not talk about the top feature of your product or service. As an example, let's look at the headline for my website, GrowthHit. Here we use second person when we say your external growth team. By being customer-centric, the site visitor knows that GrowthHit provides a turn-key growth team for them. Second, select a complimentary hero image or video. The image or the video in the hero section of the landing page should compliment the…

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