Calculating ROI on content campaigns

Contents

• Introduction Introduction

  • Why calculate ROI of content marketing

    50s
• 1. Establishing Content Marketing Goals 1. Establishing Content Marketing Goals

  • Determine content marketing goals with stakeholders

    3m 52s
  • Align metrics to content marketing goals

    3m 47s
  • Set up content marketing performance benchmarks

    3m 4s
  • Define timeframes for measurement

    2m 27s
• 2. How to Calculate Content Marketing ROI 2. How to Calculate Content Marketing ROI

  • The content marketing ROI formula

    2m 32s
  • Content marketing ROI calculation example

    4m 13s
  • Calculation example: Comparing ROI across tactics

    2m 40s
• 3. Creating Content to Drive Results 3. Creating Content to Drive Results

  • Deciding on content types

    3m 15s
  • Aligning content with buyer phase

    3m 18s
  • Determining distribution channels for content

    3m 23s
  • Campaign attribution models to consider

    3m 23s
• 4. Reporting Campaign Performance 4. Reporting Campaign Performance

  • Tools to track campaign progress

    2m 37s
  • Useful vs. relevant metrics

    2m 20s
  • Adjusting campaign variables

    3m 43s
• Conclusion Conclusion

  • Calculating ROI on content campaigns

    48s