From the course: Content Marketing: ROI
Join today to access over 22,600 courses taught by industry experts or purchase this course individually.
Calculation example: Comparing ROI across tactics
From the course: Content Marketing: ROI
Calculation example: Comparing ROI across tactics
- In content marketing, it's rare that you only use one tactic. During any given campaign, you may leverage a variety of channels and tactics to make sure your content is seen by your ideal customer. So how do you know which tactic is truly best at driving results? This is why you should evaluate the ROI or return on investment of each tactic, to determine this. To calculate ROI, divide your net profit of the marketing tactic by the marketing cost, for that tactic. Let's walk through an example on calculating the ROI of a tactic. Read 30 text marketing team is spending $300,000 to promote their latest it support services. Here's how costs are split across the tactics. Social media ads costs are $175,000. Telemarketer costs are $75,000 and direct mail costs are $50,000. Next. They look at sales for each tactic to determine the net profit, social media ads generated $500,000 in sales. Telemarketing resulted in…
Download courses and learn on the go
Watch courses on your mobile device without an internet connection. Download courses using your iOS or Android LinkedIn Learning app.