From the course: Content Marketing: Newsletters
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Calls to action you can't help but click
From the course: Content Marketing: Newsletters
Calls to action you can't help but click
- [Instructor] Create a compelling call to action. There are many different ways to create a call to action. The main thing to keep in mind is that you have to be crystal clear on what action you want the reader to take and you also want to make your call to action engaging. First let's review what exactly is a call to action. When marketing to your target audience, a call to action is the part of your campaign that tells your reader what they should do once they read your email. The most common example is a Buy Now button. Now that we know what a call to action is, I'm going to review three clear strategies for creating them in your newsletter. The first strategy is to use a strong command verb for your call to action. Be clear and concise with your call to action and get straight to the point so your audience knows exactly what you want them to do. Oftentimes, one or two words is all it takes. If you sell things online,…
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