From the course: Growth Hacking Tips

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Capitalize on FOMO

Capitalize on FOMO

From the course: Growth Hacking Tips

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Capitalize on FOMO

- When we believe we can't have something, we want it even more. And a popular term for this is FOMO or the fear of missing out. It's a powerful motivator and it can incredibly valuable in your growth techniques. This is done by say displaying a low stock warning on your website or releasing a limited time offer. Perhaps you put a countdown on a sale or you have an exclusive opportunity only available to select members. Find ways to introduce FOMO in your next marketing campaign. But try not to abuse it. When you approach it wisely though, it can deliver amazing results.

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