From the course: Growth Hacking Tips
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Capitalize on FOMO
- When we believe we can't have something, we want it even more. And a popular term for this is FOMO or the fear of missing out. It's a powerful motivator and it can incredibly valuable in your growth techniques. This is done by say displaying a low stock warning on your website or releasing a limited time offer. Perhaps you put a countdown on a sale or you have an exclusive opportunity only available to select members. Find ways to introduce FOMO in your next marketing campaign. But try not to abuse it. When you approach it wisely though, it can deliver amazing results.
Contents
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Ask uncomfortable questions1m 31s
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Giveaway smaller prizes1m 49s
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Delegate with outsourcing1m 39s
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Work in a time box1m 40s
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Pretend you have a pivot2m 6s
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Show up often1m 19s
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Leverage podcasts48s
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Pitch using video52s
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Go to sales training1m 13s
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Pitch journalists with snail mail44s
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Test your MVP before it's built1m 40s
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Combat email fatigue1m 25s
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Take advantage of guest blogging1m 3s
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Securing reviews1m 12s
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The truth on money-back guarantees1m 19s
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Shorten your trial length1m 40s
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Upselling before the trial56s
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The psychology of in-group bias1m 23s
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The value of repetition1m 20s
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Consumers will question facts1m 22s
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Secure speaking opportunities1m 31s
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Securing media mentions1m 42s
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Motivate with curiosity1m 31s
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Use a missing link reminder1m 27s
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Capitalize on FOMO34s
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Use great email signatures42s
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Join an association37s
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