From the course: Marketing: Conversion Rate Optimization
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Case study: Identify where to focus
From the course: Marketing: Conversion Rate Optimization
Case study: Identify where to focus
- [Narrator] One of the biggest issues with any profession is understanding where to start when taking on a big project. Where can you have the biggest impact or get quick wins? This is also true when starting a conversion rate optimization program. It's critical to start by leveraging your data to drive where you should put your time and resources. Let's take a look at the eCommerce site, HPlusSport. You may have opinions on the website in ways you can make improvements based on your gut or experience. Those are good to have but you don't want to start based on intuition alone. Taking a step back. As we look at the data, we start to uncover where the pain point is and it actually happens after someone goes to a product detail page, selects their size, their color. And then when they add to cart we see that there's a large abandonment rate right here in the user journey. This can help you figure out where you need to…
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