From the course: Create Your Brand Message Strategy
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Catching customers attention
From the course: Create Your Brand Message Strategy
Catching customers attention
- Let's say you're shopping for a shirt and all the shirts are grouped together by size, but there are a variety of styles. As you flip through the hangers, you suddenly stop. You take the shirt off the rack, maybe even hold it up and say, "This is so me." What made you stop? The style made you stop. You saw yourself in the style of the shirt. Style is the instant decision maker. People often decide in an instant, whether they feel a brand speaks to them or represents their style. People browse through websites and all their options of the world today like shirts hanging on a rack, style is what stops them in their tracks. And in today's noisy world, style is one of the main strategies to get your ideal customer's attention. As long as your brand style represents them, if the style in which you present your business doesn't match the style of your ideal customer, they will look right past your brand, or perhaps even…
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