From the course: Marketing to Diverse Audiences
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Celebrate moments, not just events
From the course: Marketing to Diverse Audiences
Celebrate moments, not just events
(upbeat music) - Do you remember where you were when Beyonce dropped Lemonade out of nowhere? I do. I was asleep, but I woke up and that's all anyone wanted to talk about. How about when Black Panther came out? I do, because I went four times. It was awesome. What about when Hamburger Helper released a mix tape and the internet lost its mind? (record scratching) I'll explain if you haven't heard this story yet. Hamburger Helper, the thing people put in their cabinets when they're hungry, on April Fool's 2016 decided to drop a five track mix tape called Watch the Stove. It took off, that's 'cause it's great. The cover art's great. I think they even hired a local artist to do that. It's a Hamburger Helper glove drenched in gold. Over the weekend they do four million plays and 432 million social impressions when it's all said and done. Not too shabby. Those stats are kind of vanity metrics, but the important thing to remember is that they found a moment and then were able to use that…
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