From the course: Marketing Communications

Chart your marketing roadmap

From the course: Marketing Communications

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Chart your marketing roadmap

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- There's no question that the media landscape is evolving, technology's advancing, and consumers are deciding how and when they want to receive their information. Today's marketer has to be tuned into customer data, new ways to reach their audience with compelling messages, and measurement that proves they're creating impact and business value. You have to learn how to be less of a distraction and more of a valuable resource. I'm Deirdre Breakenridge, and I've been teaching consulting with businesses and writing about marketing communications for over 25 years. This marketing communications course will help you to chart your marketing roadmap. We're going to talk about research and uncovering market and customer intelligence. You'll learn different ways to create messages that resonate, find your audience where they congregate, gain a competitive advantage, and ignite your brand ambassadors to be a part of your marketing program. We'll also dive into different marketing strategies for advertising, public relations, social media, SEO, and more. Marketing communications will give you a high-level look at the most essential steps to creating your marketing plan and tracking your program through a measurement dashboard. Are you ready to roll up your sleeves to dive in? Let's get started.

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