From the course: Marketing Tips
Check URL redirects after a site relaunch
From the course: Marketing Tips
Check URL redirects after a site relaunch
- [Announcer] Hey, I'm Brad Batesole and in this Marketing Tip, I want to provide you with a quick method for managing your SCO when you relaunch your website. So let's say that you have an existing website and now, you have a redesign and you're about to roll it out. One of the most important things is to make sure that all of your old URLs redirect to the new URLs if they've changed. The best way to check that this is in fact happening correctly is to crawl your site before you launch and then use the results of that crawl to crawl again and check to see if those existing pages exist or properly redirect after the launch. Now let me show you what I'm talking about. For this to work, you're going to have to have access to a crawl tool and the one that I use and recommend is Screaming Frog. You'll find that at screamingfrog.co.uk. You'll simply select SEO Spider from the menu and choose download. Now they have a free version which has some limited options but you do have to pay to unlock the full access. So first things first, we want to crawl the existing website. I'm going to use a website called explorecalifornia.org. I'll choose start and it's going to run the crawl. Depending on how big your site is, this could take a few seconds or it could take hours. Now because I didn't adjust any settings, it's crawled everything from the images to movie files to JavaScript. So in the upper left hand corner, I'm going to filter HTML and that will give me just the URLs that I'm interested in. From here, you could choose Export and save this as a csv or you can select all the URLs and then Apple + C or Ctrl + C on the PC to copy that. Once I have those copied, I'm going to run this test again. Except in this case, I'm going to choose Mode and select List and then I'll choose Upload and Paste. It's going to paste in everything that I copied and I'll hit OK. And now, what it's going to do is it's going to check all of those links. And you'll see on the right hand side the status. So in this case, if I see 404s, I know that the URL that used to exist, assuming it worked before, no longer exists. If I see a 200, that means everything's okay or if I see a 301, that would indicate that I have a redirect which is fine too. Now additionally, you could also paste this list into say, Excel or Google Sheets if you had say, staging.yourwebsite.com, and that way, you could run this on the staging server before it was put into production. I highly recommend that you take the time to check to make sure that all of the links are working properly when you move from an old site to a new site. Hey, thanks for checking in. As always, I'd love to hear from you. So follow me on Twitter via @bradbatesole or on LinkedIn and let me know what you think about this process.
Contents
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Best practices for organizing UTM tags for campaigns5m 26s
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How to conduct A/B testing with Google Optimize4m 47s
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Calculate and forecast growth rate using Excel4m 6s
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Project management tips for agile marketing using Trello3m 42s
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Data analysis with Google Data Studio3m 52s
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SQL for marketers3m 6s
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Why you need to bid on your brand keywords with Google Ads3m 1s
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How to work with a new sales team3m 5s
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How to calculate what to bid and spend on ads4m 24s
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Build a lean canvas with RealtimeBoard5m 1s
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How to increase email open rates by improving timing4m 14s
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Searching competitor sites for hidden gems and content2m 51s
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Use SEO research to generate ideas for your blog content2m 15s
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Shortcut to quickly generate new Google Docs, Sheets, and Slides1m 17s
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Advertise in Gmail with Google Ads4m 18s
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Launch a legally compliant sweepstakes6m 17s
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Check URL redirects after a site relaunch3m 14s
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Landing page inspiration with Land-book1m 37s
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Use Hunter.io to find email addresses2m 14s
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How to set up Google Alerts2m 53s
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Growth hacking content using Twitter custom Audiences3m 28s
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Use Google Shopping Insights for market research3m 47s
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What is creativity and how do you come up with new ideas?4m 49s
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Source testimonials from your customers4m 30s
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Prioritze objectives with the ICE model5m 8s
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Introduce high-tempo testing in your workflow3m 10s
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Evaluate your Net Promoter Score (NPS)4m 2s
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Building better landing pages1m 46s
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How to improve your local SEO2m 33s
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Quicky add subtitles to any video with Kapwing3m 20s
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How to prequalify traffic when running PPC ads2m 56s
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Identify conversion problems with Google Analytics4m 41s
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Use HARO to make connections with journalists2m 18s
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Conduct SEO research by running PPC ads3m 8s
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Monitor your competitors' websites for changes1m 50s
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Matchbooks are good marketing3m 43s
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What is your unfair advantage?3m 56s
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Sensory marketing: Mental stimulation in display ads3m 26s
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Geotarget single buildings in Facebook ads2m 53s
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Automate your LinkedIn networking3m 52s
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Google image search tips for market research2m 56s
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Creating animated images with Crello1m 46s
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Optimizing your LinkedIn profile3m 22s
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Listing your service or delivery business on Google1m 32s
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Using Google Trends for market research3m 39s
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