From the course: SEO: Competitive Analysis
Join today to access over 22,600 courses taught by industry experts or purchase this course individually.
Checking keyword density
- [Instructor] Another great way to get an idea of the keywords your competitors are ranking for and trying to rank for is by checking the keyword density of their sites. By looking at keyword density, we'll be able to see the most common keywords and key phrases in the content of their websites. Websites often rank in search engines for keywords that appear multiple times on the website, because search engines use keywords to determine the primary subject or subjects of a website and its subsequent pages. Because the keywords and key phrases we're going to look at appear multiple times on the site, it can also be gathered that the website owners are also concerned with ranking for these keywords. This gives us an idea of the content strategies these website owners are using. Let's take a look. The tool that I'd like to introduce to look at keyword density is one of many tools available at SEOBook.com. Now you do…
Practice while you learn with exercise files
Download the files the instructor uses to teach the course. Follow along and learn by watching, listening and practicing.
Download courses and learn on the go
Watch courses on your mobile device without an internet connection. Download courses using your iOS or Android LinkedIn Learning app.