From the course: Email and Newsletter Marketing Foundations
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Choosing an email marketing theme
From the course: Email and Newsletter Marketing Foundations
Choosing an email marketing theme
- Choosing a theme for your emails is an important part of your email marketing strategy. It helps customers recognize your brand, makes your content easy to read, and can even help drive conversions. You can create custom themes or choose from hundreds of pre-created themes within your email marketing service. If you do work with a graphic designer, they can help you create a branded theme for your business. Let's go to MailChimp to take a closer look at what I'm talking about. In order to find those themes, I'm gonna head to Templates, and it's here that I can see all the templates that have already been created for Hansel & Petal. If I select Create Template, it's here that I can choose a layout, a theme, as well as I have the option to code my own. Here in Layouts, I can choose the specific layout that I want for my email. Below Featured is the Basic option, and it's here that you can plug and play. So you can fill in these various sections that have already been laid out for you.…
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