From the course: Introduction to Content Marketing
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Clarifying roles and responsibilities
From the course: Introduction to Content Marketing
Clarifying roles and responsibilities
- Have you ever worked on a project or a task, only to find someone else was working on the same thing? Have you ever assumed someone else was taking care of an important task, only to find no one did? These are symptoms of what I call silo syndrome, when the proverbial right hand of your company doesn't know what the left is doing, and silo syndrome can derail your content marketing quickly by causing delays, confusion, and discouragement. To keep your content marketing on track, define clear roles and responsibilities. Let's walk through four common roles and their typical responsibilities. The first role is the content marketing manager or director. This person is responsible for the entire content marketing program from strategy through implementation. Typically, the content marketing manager or director focuses on strategy and planning and assembles a team to implement the program. That team might be in-house…
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