From the course: Introduction to Content Marketing
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Collecting and tracking content KPI data
From the course: Introduction to Content Marketing
Collecting and tracking content KPI data
- When you start a content marketing program, you can get access to a lot of key data for your key performance indicators. That's the good news. Here's the bad news. That data usually isn't gathered all in one place for you. Collecting and assembling the data takes effort. To make gathering data about your content marketing performance easier, I'm going to highlight three key sources of useful data. The first is Web analytics. This means quantitative data about how people interact with your content on a website or mobile application. Common Web analytics tools are Adobe Analytics, Google Analytics and Optimizely. Because so many companies rely heavily on their websites, your company probably has at least one Web analytics tool in place already. Web analytics shed light on how many people are using your content. Where are they coming from? Whether they return frequently. What they do after engaging with your content…
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