From the course: Growth Hacking Tips

Combat email fatigue

From the course: Growth Hacking Tips

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Combat email fatigue

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- If your growth technique relies heavily on email campaigns, you're bound to run into the issue of email fatigue. You see, when your users tire of your messages, their disinterest becomes evident. You'll see unsubscribes, emails going ignored, and being sent to the dreaded spam box. Now email fatigue is a very real thing. And it can be caused by a number of factors such as sending too many messages or sending content that isn't relevant or personalized. When automated emails were new, consumers weren't savvy to the technique. There was a genuine belief that someone had taken the time to craft a message directly to them. Now, just about everyone is wise to the reality that most of your email drip campaigns are automated. So this is a hurdle that you already have to overcome with your messaging. Now your messaging needs to demonstrate to the receiver that you're not wasting their time. And you're only sending them information that is relevant to them and their needs. So a simple growth technique is to invest time in knowing more about your audience. You need to capture the small details. This way, you can segment your list into smaller buckets and you can create templates that allow you to weave more relevant and personal details into the messages. You'll sway your prospects when each message feels personalized. When you're using the same generic approach on every recipient, you increase the chances of causing email fatigue. So find ways to tailor your messaging. The more personalized, the better.

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